Barometro - Grounded

The BAROMETER

Getting a situational view of the market

Measure industry reality. Gain perspective. Act wisely.

Grounded’s Barometer provides the market and companies with global knowledge on specific industries,
aimed at giving a pragmatic view of what is currently happening on the ground.

The Barometer includes a set of indicators, of which the following stand out:

The Annual Industry Confidence Index, which offers us the knowledge about the short, medium and long term expectations about the sector under analysis, evidenced by the sector, on the sector at a given moment;
The Annual Index of Perception about the Present Market Factors gives us the perception about the main issues and happenings that concern the players in the industry.

These indicators represent some of the Barometer’s proprietary measurement tools. The information contained in them generates insights to guide and inspire more efficient decisions by the players in the industry.
For this, we monitor several markets at different times.

The BAROMETER_ AGRICULTURE

Getting a situational view on Agriculture

Agriculture is a critical sector whose performance, positive or negative, has a direct impact on a country’s economy. For this reason, Grounded has developed a Barometer for the agriculture sector, in partnership with abolsamia, a Portuguese magazine specialising in agriculture and agricultural equipment.

The goal is to understand and score the existing feeling among Portuguese agriculture players who hold a stake in the sector.

The Barometer_Agriculture evaluates:

1- The Annual Industry Confidence Index evaluates:

Perspectives about the industry for the next three years;
Perspectives about the investment on and in the industry, for 2017;
Long-term perspectives about the industry.

2- The Annual Index of Perception about the Present Market Factors evaluates the perspectives over:

Competition, Evolution of the economy; Fiscal uncertainty; Legislation; Manpower; Rising fuel prices; Tax increases

The BAROMETER_Road Freight Transport

Getting a situational view on Road Freight Transport

GROUNDED has developed in partnership with Transportes em Revista magazine and with the support of ANTRAM – Associação Nacional de Transportadores Públicos Rodoviários de Mercadorias (Portuguese Trucking Association), a Barometer for the Transport Sector, namely Road Freight Transport. This Barometer uses specific measurement tools for this sector and is applied every three months for monitoring.

The Barometer_ Road Freight Transport evaluates:

1- The Annual Industry Confidence Index evaluates: the goal is to evaluate the existing feeling/perception of the sector among its players.

2- The Annual Index of Perception about the Present Market Factors evaluates the perspectives over:

Competition, Evolution of the economy; Fiscal uncertainty; Legislation; Manpower; Rising fuel prices; Tax increases

The BAROMETER_Your Own Industry

Getting a situational vision over your industry

GROUNDED monitors various markets. If you want to know the situation of your company against your

competitors contact us.

We have developed specific tools for your brand so that you may follow your brand evolution in the

marketplace.

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