We are a marketing consultancy with expertise in portfolio strategy & segmentation, brand positioning and innovation.

We have developed working methodologies to deal with complex data.

We not only identify the complex variables that affect your brand, we make sense of the complexity and give it meaning. We make sense of the complex.

Our approach helps organizations make marketing decisions based on market conditions.

Our process creates conditions for the development of a comprehensive marketing strategy. We help organizations manage their brand portfolio in a more informed and rational way. We are innovation facilitators whose goal is to help lead organizations through this complex process.  One way we do this is by identifying consumers at the 5Ws level based on attitudes and behaviors : Who, What, When, Where and Why.