About us - Grounded

WHAT WE DO

We are a marketing consultancy with expertise in portfolio strategy & segmentation, brand positioning and innovation.

We have developed working methodologies to deal with complex data.

We not only identify the complex variables that affect your brand, we make sense of the complexity and give it meaning. We make sense of the complex.

Our approach helps organizations make marketing decisions based on market conditions.

Our process creates conditions for the development of a comprehensive marketing strategy. We help organizations manage their brand portfolio in a more informed and rational way. We are innovation facilitators whose goal is to help lead organizations through this complex process. One way we do this is by identifying consumers at the 5Ws level based on attitudes and behaviors : Who, What, When, Where and Why.

OUR ASSUMPTION:
THE POWER OF INNOVATION THROUGH SEGMENTATION

Segmentation should be the base in the development of an organization’s marketing strategy. Segmentation acts as a catalyst for organizations to look at their existence – to develop an understanding of their brand, their consumers and their competitors.

Developing a segmentation strategy involves both analytical and creative capabilities. Using robust analytical tools and a well-defined creative process allows for the development of efficient marketing and innovation strategies that mobilize the organizations´ key segments.

WHO?

Our consulting team has decades of experience of working with complex data and organizations in different sectors and multiple countries

Our background is in: consulting, advertising, pharmaceutical, tourism, brewing, agricultural, food, and personal hygiene sectors.

We have:

Practical experience performing quantitative research, qualitative research, market and ethnographic studies.
Developed and applied processes of ideation
Created and developed marketing strategies, new brands and many innovative projects
Experience managing centennial brands
Worked with countries, cities and regions to help manage their brands
Been marketing principals, directors of business areas, researchers and university professors
Worked in the USA, UK, Holland, Brazil, Germany, Brazil, Italy, Vietnam and Portugal

Because of our vast experience, we have profound and transversal knowledge of working methodologies for the different markets of many diverse sectors.

CONTACT US

WHAT WE DO

OUR ASSUMPTION: THE POWER OF INNOVATION THROUGH SEGMENTATION

WHO?

OUR ASSUMPTION:
THE POWER OF INNOVATION THROUGH SEGMENTATION